BreastCheck welcomes World Cancer Day

4 February 2014

Today, in support of World Cancer Day 2014 (4 February 2014), BreastCheck – The National Breast Screening Programme reminds women aged 50-64 to be breast aware, ensure their details are up-to-date on the BreastCheck register ( and attend their free BreastCheck mammogram when invited.

This year World Cancer Day ( focuses on Target 5 of the World Cancer Declaration: Reduce stigma and dispel myths about cancer, under the tagline “Debunk the myths”.

To achieve this, today, BreastCheck encourages all women, regardless of age or participation in screening to remain breast aware at all times and to contact their GP without delay if they have any concerns regarding breast cancer.

Be breast aware

No matter what age you are, it is important to always be breast aware.

  • Know what is normal for your body.
  • Know what changes you should look for.

What changes should I look and feel for?

  • Any lumps or unusual thickening in your breast
  • Dimpling, puckering or redness of the skin
  • A nipple that appears to be pulled-in or flattened
  • A rash or flaky or crusted skin around the nipple
  • A change in the size or shape of your breast
  • Swelling in your armpit or around your collarbone
  • Constant pain in one part of your breast or armpit

To find out more about BreastCheck, make sure your details are up to date or check where screening is currently taking place please contact or Freephone 1800 45 45 55.

World Cancer Day is a chance to raise our collective voices in the name of improving general knowledge around cancer and dismissing misconceptions about the disease. From a global level, we are focusing our messaging on the four myths above. In addition to being in-line with our global advocacy goals, these overarching myths leave a lot of flexibility for members, partners and supporters to adapt and expand on for their own needs.


For further information contact Aoife O’Sullivan or Sheila Caulfield, BreastCheck, on 01-8659300.